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BHS students brand, market and manage student-run credit union

Burnsville High School students are instrumental in the branding, set-up, marketing and upcoming launch of the Firefly Credit Union inside their school, near the new Activities Center. The branch is designed to provide on-the-job experience and financial literacy to all students and has been in the making for more than a year.The official ribbon cutting will take place from 7:15 to 7:45 a.m. on Wednesday, Feb. 8.

Burnsville High School students (from left to right) Cullen Kittams, Blake Robinson and Emma Hovde are among several helping to develop a Firefly Credit Union branch at the school.

Blake Robinson (seated), Zach McGovern (standing, left) and Cullen Kittans (standing, right)  at Firefly Headquarters.

Students planning the branch.

The branch, which will be cashless, opens, beginning Feb. 1, from 7 to 8 a.m. and from 2:30 to 4:30 p.m. The ATM will also be up and running (non-members will be charged a $2.50 fee).

During Grand Opening week (February 6-10), students, as well as staff and parents, will have the opportunity to receive special offers for opening accounts. Students will also be encouraged to complete digital financial educational courses throughout the week. Financial literacy and education will an on-going part of this credit union partnership.

Students of BHS’s DECA organization, as well as their advisors, Michele Carroll and Meggan Malone, have worked diligently on this project from meetings with the project’s architect on renderings of the space, located in the high school’s new activity center, to working with Firefly’s marketing team to create a promotional plan for the new branch.

“Firefly’s new student-run branch heightens the opportunities available to current and future students and enhances our Pathways model by providing authentic real-world learning possibilities to students interested in pursuing pathways in Business, Management & Entrepreneurship,” said Dave Helke, principal of Burnsville High School. “Within this process, these young people were transformed from curious students to confident business people.”

“The students have really been involved in all aspects of the Burnsville High School branch,” said Marty Kelly, SVP/Chief Marketing Officer at Firefly Credit Union. “Over the past year, a core group of BHS DECA students have immersed themselves in our brand and have gained invaluable experiences volunteering at our events and spending their summers working at our Burnsville branch, right up the road from the high school.”

Kelly continued to note that the students have spent countless hours working directly with Firefly employees in various departments to create their own promotional materials and events for the branch. They have also collaborated with product development teams to create an exclusive checking account for students at the high school.





























Posted: Tuesday, January 31, 2017 - 14:22